Who We Are

Mujirushi Ryohin, MUJI’s name in Japanese, translates as “no-brand quality goods.”

The brand mark and the brand name, which are well-recognized by designers, convey a certain image to people beyond factors such as the functionality, quality or value of the product itself.

Mujirushi Ryohin was created in Japan in 1980 with the development of 40 products in the areas of apparel, household goods and food—which, as the name indicates, had no brand but were good-quality products.

Japan at that time was undergoing rapid economic growth and entering an age where goods were made in mass quantities and later thrown away.

Seeing this, MUJI started as the antithesis of the mass consumption society.

Its origin was in thoroughly rationalizing the manufacturing process, with the goal of creating simple, low-cost, good-quality products.

Website: www.muji.us

Instagram: https://www.instagram.com/mujiusa/